Saturday, August 04, 2012

First Standardized License Plate 1957 in Massachusetts USA as Nearly Identical Prior Art for the Apple Phone in Information Display on a Rectangular Surface with Rounded Corners

Who invented the iPhone image display form? -- definitely not Apple.

The ubiquitous and generic US license plate is absolute prior art for rectangular display of text and image graphics with rounded edges in a bezel prior to more modern information apparatus. Let us look at the website

Massachusetts RMV - History of the License Plate

for a good example.

The first standardized motor vehicle license plate in Massachusetts out of the year 1957 -- more than 3 decades prior to the iPhone -- is shown below (original graphic found at

It is virtually identical to the over-hyped "prize-winning" design of the Apple iPhone (image thumb in actual dimensions below),

and shows how the masses, legislatures, courts and judges can be duped and still are being duped -- just look at currently ongoing litigation in California and elsewhere.

An Apple iPhone is a banal license plate copy, at least in terms of design.

The point here is that the design display to which Apple claims proprietary rights is not their invention or design whatsoever. Ubiquitous generic license plates already used that very same design to display information long before the iPhone, and that phone does nothing else than to use this same format to display its information digitally - that difference does not justify special IP rights.

There is NO INVENTIVE STEP and nothing unique has been created.

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